20 Social Media Tools That Can Help Brands Expand Their Social Media Reach


Social Media has become a vital part of the marketing and advertising that brands need to do to reach potential audiences. Gone are the days when television and billboards were the preferred media that brands wanted to invest into, and the internet is the source to thank for this. Social media marketing has had a large number of benefits that can help brands who want to reach bigger audiences and can help them grow their businesses significantly. The competition, however, as a result of social media has become far more fierce and is something that brands need to take into consideration. Because of this factor, incorporating tools that help improve a brands social media presence are of huge help.

If you are on the lookout for tools that can help you improve your overall reach, here are twenty pieces of software and add-ons that can assist you in doing this efficiently.

Inbuilt Analytics

Most of the social media sites that are popular already have inbuilt analytical systems in place to help their users identify their online presence and reach. The following are the five essentials that you must incorporate. The main social media sites already have a good amount of analytics in play which can help brands understand how well they are doing. Brands that are just starting, and who don’t want to spend on analytical tools can opt to go in for these and avail of the limited benefits that they offer.

The main inbuilt tools that brands should incorporate are:

  1.  Facebook Insights

 Facebook Insights Twitter Analytics Pinterest Analytics Instagram Insights YouTube Analytics

  1.  Twitter Analytics

  1.  Pinterest Analytics

  1.  Instagram Insights

  1.  YouTube Analytics

Free Third Party Software

While most of the inbuilt software that is currently available offer you adequate information regarding your online presence, they don’t always show you the most optimal way in which you can expand and reach bigger audiences. This is where third party software come in. These add-ons are designed in a way that lets the user understand the intricacies behind their activity, and the level of engagement that every one of their posts manages to attract.

The third party tools that can help brands understand their social media impact and customer reach are:

  1.  Boardreader

 Boardreader Buffer Followerwonk Friends + Me Google Alerts Hootsuite HowSociable Likealyzer Social Oomph SumAll Twitonomy Tweet Reach Zoho Social

  1.  Buffer

  1.  Followerwonk

  1.  Friends + Me

  1.  Google Alerts

  1.  Hootsuite

  1.  HowSociable

  1.  Likealyzer

  1.  Social Oomph

  1.  SumAll

  1.  Twitonomy

  1.  Tweet Reach

  1.  Zoho Social

Paid Third Party Tools

Free software may seem to offer you a good amount of information regarding your online usage, but these are still not as efficient as paid software normally is. Because paid software tends to have better infrastructure and more efficient algorithms, they can provide you with the best information that is incredibly specific and detailed to fit your needs. For businesses that want to truly push the limits and reach their max potential for customers, choosing this paid software is the option that will prove to be beneficial. There are only two pieces of software that are currently considered to be the best within this social media analytics category, and these are:

  1.  NetBase

  1.  Likeable Hub

Final Thoughts

Businesses who skip out on the social media step of marketing are often losing out on a large potential customer base. Because of how big social media has become, geographical and monetary restrictions that brands often faced has been lifted, thereby enabling them to grow on a much larger scale. With time, the impact that social media can have will only increase, which is why brands that already have a firm standing within this area of marketing will come on top.

55 thoughts on “20 Social Media Tools That Can Help Brands Expand Their Social Media Reach

  1. Hey there! I just wanted to ask if you ever have any
    problems with hackers? My last blog (wordpress) was hacked and I ended
    up losing a few months of hard work due to no data
    backup. Do you have any solutions to protect against hackers?

  2. Excellent post. I was checking continuously this weblog and I am impressed!
    Extremely helpful info specifically the remaining part 🙂 I deal with such info a lot.

    I used to be seeking this certain information for a long time.

    Thanks and best of luck.

  3. I truly love your website.. Pleasant colors &
    theme. Did you create this web site yourself? Please reply back as I’m trying to create
    my very own site and would love to know where you got this
    from or exactly what the theme is named. Thank you!

  4. We absolutely love your blog and find the majority of
    your post’s to be exactly what I’m looking for.
    Do you offer guest writers to write content for you
    personally? I wouldn’t mind producing a post or elaborating on a number of the subjects you write regarding here.
    Again, awesome blog!

  5. I’m curious to find out what blog platform you’re working with?
    I’m experiencing some minor security issues with my latest blog and
    I would like to find something more risk-free. Do you have any suggestions?

  6. Today, while I was at work, my sister stole my iphone and
    tested to see if it can survive a thirty foot drop, just so she can be a youtube
    sensation. My iPad is now destroyed and she has 83
    views. I know this is entirely off topic but I had to share it with

  7. Hello There. I found your blog using msn. This is an extremely well written article.
    I’ll make sure to bookmark it and return to read more of your
    useful information. Thanks for the post. I’ll definitely comeback.

  8. Hi would you mind stating which blog platform you’re working with?
    I’m looking to start my own blog soon but
    I’m having a hard time selecting between BlogEngine/Wordpress/B2evolution and
    Drupal. The reason I ask is because your layout seems different then most
    blogs and I’m looking for something completely unique.
    P.S Sorry for getting off-topic but I had to ask!

  9. I really like your blog.. very nice colors & theme.
    Did you design this website yourself or did you hire someone to do it for you?
    Plz reply as I’m looking to design my own blog and would like
    to know where u got this from. many thanks

  10. Superb site you have here but I was wanting to know if you knew of any message
    boards that cover the same topics discussed in this article?
    I’d really like to be a part of community where I can get
    feed-back from other knowledgeable people that share the
    same interest. If you have any recommendations, please let me know.
    Appreciate it!

  11. I love your blog.. very nice colors & theme.

    Did you design this website yourself or did you hire someone to do it for
    you? Plz answer back as I’m looking to construct my own blog and would like to find out
    where u got this from. appreciate it

  12. Excellent blog here! Also your website loads up very fast!
    What host are you using? Can I get your affiliate link to your host?
    I wish my web site loaded up as quickly as yours lol

  13. Howdy very cool blog!! Guy .. Excellent .. Wonderful ..
    I will bookmark your web site and take the feeds also?
    I’m satisfied to search out numerous helpful info right here within the submit, we need work out more techniques
    on this regard, thank you for sharing. . . . . .

  14. After I originally commented I appear to have clicked on the -Notify me when new comments are added- checkbox and
    now each time a comment is added I recieve 4 emails with the same comment.

    Is there an easy method you are able to remove me from that service?

    Many thanks!

  15. Hi there this is kind of of off topic but I was wondering if blogs use WYSIWYG editors or if you have to manually
    code with HTML. I’m starting a blog soon but have no coding experience so I wanted to get advice from someone
    with experience. Any help would be greatly

  16. My partner and I stumbled over here from a different web page and thought I should check things out.
    I like what I see so now i’m following you. Look forward to looking at your
    web page for a second time.

  17. It’s appropriate time to make a few plans for the long run and it’s time to be
    happy. I have learn this submit and if I may just I want to counsel you some
    fascinating things or suggestions. Maybe you could write subsequent articles regarding this article.

    I desire to read even more issues approximately it!

  18. Undeniably believe that which you said. Your favorite reason seemed to be on the internet the easiest thing to be aware
    of. I say to you, I definitely get irked while people consider worries that they
    just do not know about. You managed to hit the nail upon the top and also defined out the
    whole thing without having side-effects , people can take a signal.
    Will likely be back to get more. Thanks

  19. I really like your blog.. very nice colors
    & theme. Did you make this website yourself or did you hire someone to do it
    for you? Plz respond as I’m looking to create my own blog and would like to know where u got this from.

    many thanks

  20. We are a group of volunteers and opening a brand new scheme in our community.
    Your website offered us with useful info to work on. You’ve performed an impressive
    activity and our entire neighborhood might be thankful to you.

  21. Good day! I could have sworn I’ve visited this website before but after browsing through many of the articles I realized it’s
    new to me. Anyways, I’m definitely happy I stumbled upon it and I’ll
    be bookmarking it and checking back often!

  22. hey there and thank you for your information –
    I’ve certainly picked up anything new from right here. I did however expertise some technical points using this web site, since I experienced to reload the website many times previous to I could get
    it to load correctly. I had been wondering if your hosting is OK?

    Not that I am complaining, but sluggish loading instances times will sometimes affect
    your placement in google and can damage your quality score if advertising and marketing with Adwords.
    Anyway I am adding this RSS to my email and could look
    out for a lot more of your respective intriguing content.
    Make sure you update this again soon.

  23. you are actually a just right webmaster.

    The web site loading speed is incredible. It kind of feels
    that you are doing any unique trick. In addition, The contents
    are masterwork. you’ve performed a magnificent task on this matter!

Leave a Reply

Your email address will not be published. Required fields are marked *