Don Ressler is a professional who has gained popularity for launching successful businesses that have changed the way people access goods through the digital environment. He championed the development of several businesses that have grown to become leaders in the industry. Don Ressler’s first idea and one that shaped his future in business was the establishment of FitnessHeaven.com, a company that specialized in the sale of fitness equipment. The success he achieved with this idea pushed him to launch a new idea. To raise capital, he sold the company over to Intermix Media in 2001.
This transaction allowed him to meet with different professionals and one of the key individuals he interacted with was the COO of Alena, Adam Goldenberg. They seemed to have similar ideas, so Don Ressler decided to enter into business with Adam. Their first idea was the establishment of Alena Media, which would work on marketing offers brought by different clients.
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Alena Media was one of the best ideas they pursued and it proved to work when they earned millions in profit from the marketing section of the company. With the motivation that came with this success of this idea, the duo set their feet on a new journey that would see them run bigger businesses. They handed over the business to News Corp in 2005 as a way to raise capital.
With the capital and experience in the industry, Adam Goldenberg and Don Ressler started brainstorming their next idea and after several sessions, they came up with the idea to establish Intelligent Beauty. Intelligent Beauty is a company that specializes in beauty products in different categories, which was launched in 2008 to operate an online store. The company has been performing well although they never stated the amount of profit they have been making from the store.
Having gained experience, Don Ressler and Adam went on with their adventures. The next step they made after Intelligent Beauty was establishing JustFab, an online subscription store that deals with beauty products. Owing to the fact the company did not have enough money to facilitate its expansive infrastructure needs, they went for funding from Matrix Ventures amounting to $33 million in 2011. The year that followed, JustFab received another $76 million that was issued by several companies including Rho Ventures and Matrix Ventures. This money went to expanding the network of the company to allow it to enter the UK, Canada and Germany markets.