Andy Wirth has recently written an op-ed for the Auburn Journal on Squaw Valley’s present and potential future. Mr. Wirth, who is CEO of Squaw Valley Ski Holdings obviously has a vested interest in improving his community. However, he also cares about the area that his business is in and wants what’s best for it.
In this op-ed, Mr. Wirth talks about how tourism is big business for Squaw Valley. Competition for the resort dollars has become extremely competitive and how resorts have to plan year-round activities to keep people interested. He wants to keep the area interesting year-round and make things easier for the resorts. He also would like to see jobs remain stable for the community and even increase.
The project Mr. Wirth wants people to get behind will create over 1400 new jobs for the area. The project will also generate $25 million in annual tax revenue which will help the whole community by funding public services such as road improvements, snow removal and more.
Year-round activities will include educational opportunities for tourists to learn about the area as well as a Mountain Adventure Camp where athletes can train and others can play. The project is taking environmental stewardship into account and is mostly going to be built on parking lots. The plan also asks for the restoration of Squaw Creek.
Andy Wirth has worked tirelessly to make Squaw Valley one of the top tourist destinations in the world. He’s a major contributor to environmental and community service organizations in the Lake Tahoe area. He wants to improve the area for everyone.
Mr. Wirth has received a number of community service and professional awards for his efforts. Mr. Wirth has received the Chairman’s Outstanding Service Award from the Reno-Tahoe Airport Authority Board of Trustees, Steamboat Springs Business Leader of the Year Award and made the HSMAI Top 25 Minds in Hospitality and Travel Sales and Marketing list. In 2014, Andy Wirth, who had his right arm torn off and surgically reattached as a result of a skydiving accident,was recognized as Citizen of the Year by Disabled Sports USA. He has also received the Community Five Award.