New Jersey Businesses Embrace Texting as Means of Communicating with Clients

Most businesses in New Jersey utilize email to keep in touch with their customers, but a big number of them are beginning to depend on texting. According to Michele Siekerka, who is the New Jersey Business and Industry Association’s president, companies and businesses are coming up with new strategies for connecting with their customers. She claimed that email might be fast and reliable, but testing is convenient and faster.

Texting has gained an instant popularity indicating that businesses are ready to embrace innovations. Use of text as a means of communicating with clients is a reflection of creativity of various stakeholders in the business world. Texting allows the clients to react to the message from their company with immediate effect. Siekerka is convinced that new and more efficient communication tools will be deployed in the New Jersey market in the near future. Published on Business Insider

Modified communication style

According to Siekerka, businesses are sending out texts composed in such way that they appear as if they are helping clients with something. Most of them look as if they are responding to customer’s request or questions. The current communication styles are compelling customers to think and reply to the messages. Shoppers are receiving messages from pharmaceutical companies informing them that they can pick up their prescription. Most clients are finding this communication style to be convenient. However, companies are faced with a challenge of composing legitimate messages. Siekerka is expecting the use of messaging to expand. She advises businesses to test the efficiency of texting as a communication tool before using it to communicate with clients.

Startup Delivers Supplies to New Jersey by Drone

Up and coming startup Flirtey recently completed an unprecedented drone delivery of medical supplies to the New Jersey coast. The startup, which intends to make drone deliveries an everyday part of our daily lives, was demonstrating the potential applications of drone delivery. The ability to deliver medicine by drone can help ensure that much needed supplies can be delivered to difficult to reach zones – like refugee camps or understaffed medical centers. Included in Flirtey’s test delivery were insulin, purification tablets, and a first aid kit – demonstrating some of the potential utilities of drone deliveries.

Recent publicity for drones has been primarily negative, focusing on their military application and the reduced accountability implicit in using drones. However, drones are very clearly becoming a more regular feature of our delivery infrastructure. Indeed, government officials have begun to put into place measures to ensure the regulation of this growing industry.

Flirtey intends to use its drones for various applications. While the recent demonstration was geared towards the humanitarian potential of “ship to shore” drone deliveries, Flirtey is also keen to use drones for commercial processes. Whether this will be workable with new the new regulations created by the FAA (Federal Aviation Administration) remains to be seen. Nonetheless the co-founder of Flirtey, Matt Sweeney, remained confident. He noted that ““Ship to shore drone delivery fills a humanitarian need, but is also something that commercial shippers want. We think the next major step for the industry is to do commercial drone delivery to a customer’s home.” Amazon has already begun thinking about how to employ drones in normal delivery routes, but startups like Flirtey seem to be the furthest ahead in actual implementation.