Rapid Expansion is one of the signs of success in any given company. Another sign is forward thinking. Don Ressler has managed both. With his company, Fabletics, he has managed to help it grow in many different directions. Among the directions that Don Ressler has taken his company in is the opening of physical locations in the largest markets. This has wound up being one of the biggest moves for the company. For one thing, he understands that there are still a lot of people that love to shop on location. Also, Don Ressler sees some of the advantages that physical locations still have over shopping online.
Another thing that makes Fabletics such a successful brand is that it is owned by forward thinking individuals like Don Ressler. Don Ressler is always thinking about what he could do in order to make sure that he is serving people in a great way. Don Ressler also wanted to expand his customer base in every way possible. As a result, he agreed on making Fabletics an all inclusive brand. This is so people who are past the size limits are able to buy clothes that fit them as well. For one thing, there are a significant amount of people that are plus sized. However, many companies don’t sell products past a certain size. Therefore, a lot of people have to find companies that sell larger clothing.
Don Ressler of Fabletics
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While larger people can find clothes that fit them, the type of clothes they could wear is limited. Therefore, they are less likely to experience the styles that people that are within the size limits could experience. However, Don Ressler has stated that everyone should be able to look as good as they want with their fashion clothing line. Therefore, he and Kate Hudson have decided to work on providing products for people that have not made the mark when it comes to size.
Don Ressler is always looking for some people that he could reach. For one thing, fashion is not reaching everyone in and of itself. Don Ressler is taking the time to reach more people so that he will be able bring joy to the industry.
Find out more about Don Ressler on Forbes