Introduced in 2001 by Nestle Purina Petcare, Beneful is a brand of wet and dry dog food and treats. Beneful has always aimed to be the basis for nutrition, with its name meaning “full of goodness”.
With one of the strictest quality control procedures in the industry, Purina’s Beneful highly prioritizes the quality of its food. They work very closely with the FDA to always ensure that their ingredients don’t just meet regulations, but exceed them. Using only wholesome and high quality ingredients, Beneful knows the exact specifics of every raw ingredient from the time they are produced to the time they are being sold on shelves. Even the vendors from which Beneful purchases these ingredients must be up to their high standards for safety, manufacturing, and sanitation practices.
Concerned or confused dog owners can always read Beneful’s frequently asked questions on their official website, where Beneful goes into detail about what is in their food, what they test for and why, and why you should continue to feel completely confident. You can also check them out on Twitter. Being pet owners too, they truly strive to maintain the best options for our pets, taking every concern seriously and encouraging readers to contact them if they should need any help. Plus, after being reassured of their safety, consumers can read tips and tricks for raising their dogs.
In addition to adhering to top notch safety standards, Beneful listens to its community. Among their numerous different options for our canine friends, many vegetarian dog owners were thrilled when in 2005, a vegetarian option was made available, using soy instead of meat. They even began hosting annual competitions where participants could win sponsored dog park renovations, or “dog dream parks”.
Even further, Beneful offers fun ideas and several guides for dog owners, from games to play and finding dog parks to potty training and tips for keeping our pups healthy.