Gustavo Martinez has been serving clients in the marketing industry for a good part of his life. The advertising campaigns he has been a part of have helped to change the face of pop culture and culture in general in many ways. He has been happy to share a lot of his experience with others and has been very vocal about his belief that marketers must use their creativity to succeed. He sees the industry as an artistic one where creative types use their talents to come up with innovative solutions. His recruiting talents have allowed him to dig up some of the most talented marketers and advertising experts, and these people eventually become a part of one of his marketing teams.
Gustavo Martinez has been able to find so much success because he understands the way creative individuals function. While many people are fine with showing up at the work at the same time every day and doing monotonous work, creative kinds of people need space. They also need to be able to work independently and feel like they have the flexibility to come up with outside of the box kinds of solutions.
Gustavo Martinez is currently working with UV Business Acceleration, which is a company that is looking to help startups succeed. He has been helping new companies by offering them marketing services because he knows that most startups fail. In the past, most startups had to learn everything for themselves, which meant it could take years before they became profitable. Today, there are people like Martinez around who can help guide startups through the muddy waters of doing business in the 21st century.
Gustavo Martinez starts a lot of his days in the same way. He wakes up and enjoys a breakfast with his family before digging into his emails. He works long hours and enjoys helping his team to express their talents in the best ways possible. He has learned the value of giving team members the recognition they deserve when they do something well. One of his greatest talents is his ability to listen to others, and this has helped him to go very far in the marketing sector.
Gustavo Martinez has worked with some of the most successful marketing firms in existence. He served as the CEO of J. Walter Thompson Worldwide and has also served at Ogilvy and Mather, McCann World Group, and Price Waterhouse. He now works as an advertising and marketing consultant who shares his experience and talent with others. Serving in a more independent position has given him the flexibility he has needed to build some of the world’s best marketing teams. It has also allowed him to address the very specific needs of his clients.
Follow Gustavo Martinez on twitter.