To capture the targeted audience’s attention logically and emotionally within the first few seconds of the ad is an art that not all are able to master even after decades of experience in business and marketing. However, Gustavo Martinez is the father of the advertisement industry (the man who leads the international ad industry), and with his brilliant creativity and advertisement techniques, he has helped many companies to touch the seventh sky while they were struggling in the rock bottom.
So, what kind of magic wand does Gustavo Martinez have? Let’s dive in and know!
Gustavo has been creating iconic ads for the last 35 years. Since the 20th century to the current modern era, Gustavo Martinez has been offering innovative insight into the ad industry. He has worked a President in many companies, including McCann World Group, Mather, and Ogilvy. He was also awarded the position of CEO at J. Walter Thompson Worldwide. But right now, after stepping down from his position, he has dived in the entrepreneurial world as he already rocks in advertisement kingdom.
How has Gustavo Martinez managed to modernize the advertisement industry?
He has some firm ethics and a specific approach when it comes to advertisement generation. In some of his interviews, he has acquainted with his ideas, Gustavo Martinez suggests that advertisement is a fundamentally creative activity. Ads that have a clear, direct message with some emotional and biological drive element, only those ads will be successful.
Flexibility and creativity are a must requirement if one demands effective ads. Gustavo Martinez calls advertisement as “applied artistry.” Normally, organizations expect their employees to work relentlessly 9 to 5. But when it comes to high-performing advising experts, one should expect instability and an eccentric approach. He says that “pure creativity” is the driving force behind marketing turbines, and the consultancy model is the one that can help conceive creativity in the ad industry.
Consultancy models are the most significant assets to the advertisement agency. And these individuals cannot adapt to the restricted corporate environment; they need to work within their natural pace and creative aura. And that is why creativity directly thrives with freedom. You want genius ideas to foster in your firm? Let their talent, innovation, and freedom nourish to the fullest!
Gustavo also suggests that business acceleration should be the initial goal of independent consultancy. It is for sure that every business grows with its own pace, but the faster it does, the more effective and flexible it would be.
Gustavo Martinez is himself a man who doesn’t play with the rule book; he follows the latest trend, independence, and creativity to its core. He is an “early to bed early to rise” person who starts his day at 7 am in the morning. Amongst his most favorite trends are the innovative things on the internet. He also suggests if marketers explore the potential of the internet, they can make unimaginable success possible.
Gustavo has another different room in his life for philanthropy that he doesn’t want to show up, as it isn’t motivation that he wants in return for philanthropic activities.
Gustavo Martinez is a true genius who welcomes individuals likeminded!
Read https://blogwebpedia.com/entrepreneur-profile-gustavo-martinez.html#.Xa3g2pNKg6U to learn more.