The newly developed Baby Box Company in New Jersey recently made headlines due to their launch of a new program where decorated cardboard boxes are delivered to the homes of families with newborn babies. The education themed company uses the boxes to educate the families of newborns on the risks associated with new born sleeping habits. The Baby Box Company has distributed at least 3000 baby boxes to households in the New Jersey area and have plans to distribute thousands more before the end of the summer. A spokesperson from the company stated that she believes the baby box campaign will promote healthy and safe sleeping habits to families of infants.
New Jersey has long been heralded as the state with the least occurrences of SIDS (Sudden Infant Death Syndrome) in the United States. The Baby Box Company’s spokesperson, however, does not believe this statistic is indicative of a thorough change in the state. The spokesperson stated that the New Jersey health care system has made massive strides to prevent SIDS, but there is a massive amount of work which still needs to be done. Low income areas of New Jersey are particularly susceptible to SIDS and it is this community that the Baby Box Company hopes to reach most.
Because low income areas often remain unreached by attempts by the healthcare community to educate new mothers, the Baby Box Company has made an effort to target these areas with baby boxes first. The company is adamant that new mothers are made aware that an infant’s placement in common sleep areas with adults or older siblings is the most common cause of Sudden Infant Death Syndrome. The company’s representative stated that the Baby Box Company includes relevant and informative information pamphlets in the decorated cardboard baby boxes. These pamphlets include information about the care of the boxes that discuss issues about decoration and comfort items. The Baby Box company recommends that the box be kept bare to eliminate the risk of infant mortality due to excessive objects being present in the infant’s sleeping environment. Company representatives stated that the feedback from the program has been overwhelmingly positive.