José Borghi is Confident about the Current Economic Condition

José Borghi, the founder, and co-CEO of Mullen Lowe agency, a prominent advertising firm, is confident about the current economic condition. Though there are reports confirming that the Brazilian GDP will contract this year, he believes that there are still opportunities to tackle by the advertising firms. Jose Borghi thinks that current economic condition shouldn’t be a cause to worry. He says that similar types of fluctuations are reported previously as well, and Brazilian advertising industry doesn’t want to be worried due to the recent developments.

Jose Borghi says that it is important to stay focused to get the desired results. It is always good to take an extra effort and get the solution or result during the crisis time. The marketing departments should work on creative strategies that are mitigating the effects of the economic downturn. All it needs is decisive actions to bring the result that is aimed. He further advises that marketing is not just limited to presenting and promoting the product, but it is also involved in actively taking part each stage of the product or service.

He further says that marketing department is very crucial for any company as it can give a warning about the instability of the economy or company. Also, he asks companies not to cut down the marketing budget as it may permanently bring down the brand value and reputation of the firm. He says that the marketing should be focused on long-term goals. His long years of experience in different ad agencies including his own firm has helped him to come up with action plans to address various challenges including economic crisis.

Borghi was born in PresidentePrudente and completed his graduation from PUC-Campinas in Advertising and Propaganda before starting his advertising career. He first joined the ad agency Standart Ogilvy in 1989. Later he worked with different agencies including DM9 / DDB, FCB, Talent and Léo Burnett, etc., before founding Mullen Lowe agency.


Sam Tabar: A Shining Financial and Legal Mind

Update: January 7th, 2016
Follow Sam Tabar’s social media for more about this influential financial strategist. Get a glimpse into his life, and what makes Mr. Tabar tick by visiting his Instagram page, or adding him as a friend on Sam’s personal Facebook.

Update: October 22nd, 2016
Sam Tabar recently become the COO of Fullcycle Energy Fund. Speaking of the new position. Mr. Tabar had this to say, “I am excited and honored to take on the role of COO at FullCycle Energy Fund. I look forward to partnering with our talented senior leadership team to deliver our mission of moving away from high cost, polluting fuels to lower cost and environmentally friendly fuels,”. See the full story, and what this move means to the energy commodity world at large on PR Newswire.

Update: August 24th, 2016
Through his Thumbtack profile, Sam Tabar continues to provide legal advice to those in need. Sam is still a registered member of the New York Bar, and continues to operate as an attorney in the state. Mr. Tabar was also recently appointed the CFO of Awearable Apparel, a clothing company operating in the state of New York.

Sam Tabar is now a veteran financial strategist and lawyer, he began his post-secondary education at Oxford University earning himself a Bachelors of Arts with honors. His education continued with the famous Columbia Law School. Tabar set himself up for success by working tirelessly through grueling assignments, long hours studying, and state exams. His first step into his new career began when he accepted an associate position with Skadden, Arps, Slater, Meager & Flom LLP, located in New York. Sam Tabar has worked for four major firms over the years since his first legal job. He has learned and grown with each position. Moving on he has applied, and currently utilizes, the legal and financial strategies he knows well in an effort to be a better-rounded lawyer and financial strategist.

Impeccable Career of Sam Tabar from Sam Tabar

Providing sound legal, financial, and investment advice to clients is common for Tabar and shows he’s had a long career providing this, his time spent working for Merrill Lynch provided him with a plethora of knowledge and experience in addition to his stellar education. He has worked with hedge funds with two of his previous positions, Sparx Group/PMA Investment Advisors and also at Schulte Roth & Zabel LLP. Working with such high amounts of money is a difficult job that not many are equipped to take on, yet Sam Tabar does so with ease. He works to protect every single one of his clients investments legally and by delving into each account in order to properly analyze the best next steps to take. Accounts that are not managed well tend to lose money or remain stagnant. Tabar works to ensure that each account he works with is invested properly, proving a solid return, and safe from major losses. It can easily be said that Sam Tabar is an up and comer who will surely be successful wherever he goes.  Currently he’s the CEO of FullCycle Fund.

How Wikipedia Can Jump Start Your Marketing Plan

In the world today it can be extremely difficult to build a successful business without having some sort of web presence in any capacity. The same could be said for an individual trying to market his or herself. A good online reputation can be a huge boost for someone trying to start a brand.

A Simple task like creating a Wikipedia page can be very beneficial in the long run and grand scheme of things. Whatever marketing strategy you’ve come up with, is substantially more likely to succeed if it include Wikipedia. Though this may be a new idea to you, it is definitely not a new concept. People have been using Wikipedia to boost online marketing strategies for years.

Though Wikipedia may not be getting as much attention as social media websites it is still a viable option to help build something from scratch. With the right person at the helm Wikipedia can be one of the best marketing tools out there.

If you’re interested in using the open source community for marketing purposes the first step is Wikipedia page creation. A page can draw a lot of attention to your brand. It is the sixth most visited website in the United States.

Learning the best way to create a Wikipedia page isn’t as simple as creating a social media account. Whatever your trying to market has to be notable first, no ifs, ands, or buts. This is the general rule of creating a web page on the site.

Once you’ve successfully created a page you’ll have to start monitoring it. Because Wikipedia is open source and anyone can edit what you’ve wrote, monitoring your web page is very important. Though many of Wikipedia’s writers and volunteers are trustworthy, sometimes individuals with malicious intent try to spoil the website with Wikipedia revisions that don’t properly reflect the nature of the business, topic or person the Wiki page is about. Wikipedia knows you’ll probably be too busy to check your page on a daily basis so they’ve came up with a to notify a user if there has been changes to his or her page.

If you are still finding it difficult to keep an eye on your page or figuring out what it should say Get Your Wiki is another great tool Wikipedia offers users. Through Get Your Wiki you can receive help creating or editing your page. The site can also help keep an eye on your page when you feel a bit overwhelmed. All in all Wikipedia is a great site that is unmatched in a lot of areas.

Business Success With Wikipedia Pages Created By Get Your Wiki

When sitting down at a computer to complete a search of some sort, most people will utilize a search engine in order to find the information that they are looking for. When a search is completed, there are usually some websites that are considered very credible and they usually show up towards the top of the results list. One of these such websites is Wikipedia and it has become a way to market and promote a certain brand or name. 

The Credibility Benefits Of Creating A Wikipedia Page

Having a Wikipedia page brings a level of credibility to your brand because not every brand you come across will have something like this. This is a credible online presence that people will feel they can trust, and then they will trust your brand based on this content.

Enhancing Visibility

The more of a presence you have online, the better. In addition to your main website it is beneficial to have social media accounts, LinkedIn accounts and a Wikipedia page will bring your brand full circle. You may have the content created for you or you may create it yourself, but people are getting the impression that Wikipedia is endorsing you in one way or another based off their including you as part of their website. The more visible you are online, the more business you can generate.

For those professionals who are looking to reap the benefits of Wikipedia but do not feel they have the time or the skill to create a page while avoiding breaking the site’s strict policy regimen, there are resources available that make Wikipedia creations simple. A Wikipedia writing service such as will take the guesswork out of creating your page and you can rest assured knowing that your content will be successful and professional. The best part is, Wikipedia does not charge you to have a page on their website. This is basically a free marketing tool that you can simply utilize. Therefore, you should make the most of it by finding qualified Wikipedia writers for hire from trusted services like Get Your Wiki. Click here to read what others are saying about Get Your Wiki.

Eucatex and Their Success

Eucatex Group began in 1951 in Salto, Brazil. The company’s main focus was making panels that were lined and insulated with eucalyptus wood fibers. The company began by producing softboards then moved onto manufacturing ceiling tiles and panels. The company saw swift success and by 1965 they began exporting tiles and panels to Europe.

The company began the process of growing once they began their exporting business. They created a new board mill and then added a metal industrial unit in Barueri. As business took off, they were able to open satellite offices in Holland, Germany, the UK, the USA, and in Mexico. Expansion continued as they introduced a line of paints that were initially used to coat their acoustic ceiling tiles and panels. Eucatex also began land investment at that point with future plans of reforestation so they could create a completely self sufficient company by creating their own raw materials. By the end of the 1980s the company was exporting to more than 50 countries in four major industries; Forestry, wood, metallic, and minerals.

By the time the 1990s rolled around, Eucatex had grown into an international business that was leading the industry. They were able to open more factories and created their own lines of pain and varnishes. They began manufacturing MDP panels and gained international acknowledgment from FSC and became the first Brazilian company in their sector to receive an ISO 9001 certification.

Currently, Eucatex is run by Flavio Maluf. He has been working for the company for over 30 years. He has a strong work background as a mechanical engineer, lawyer, and as a successful entrepreneur. He is the son of Brazilian politician Paulo Maluf. The Maluf family are the sole owners of Eucatex.  You can also follow Flavio on Twitter as well.

Flavio is very well known for his time providing tips, and financial analysis to the media.  As one of the most prominent leaders in the nation, he continues to be a name that people trust, regarding all facets of family business, and the running thereof.

Today the company owns factories dealing with paints, varnishes, panels, flooring and plates. They have created their own forestry unit complete with a seedling nursery. In 2010 they opened a new plant in Salto County in the State of Sao Paulo that produces T-HDF/MDF. That same year, Eucatex also began a line of waterproofing products. Their line fights moisture and infiltration in both indoor and outdoor products.

Eucatex has managed to guarantee their supply can easily meet any demand with a 44 hectares forest they use to supply all their wood needs. They have been recognized for their strong business practices of sustainability and now hold international certifications in ISO 9001 and ISO 14001 as well as the Green Seal that is awarded by the Forest Stewardship Council.

Ads in Brazil: How To Achieve Your Advertising Objective

In order to sell products or services, you need to attract the right buyers. Your prospects will not know about your business, product or service if you do not advertise. One of the major objectives of advertising is to increase sales and profits. You can use online advertising to inform people about your products and services, and persuade them to make a purchase.

Popular online advertising strategies include search engine optimization, pay per click ads, content advertising, and link building.

Search engine optimization is the practice of using strategies, tactics and techniques to obtain a high-ranking position in search engines and increase the amount of traffic to a website.

Pay per click advertising is a form of online advertising that is used to bring traffic to a website, in which the advertiser is charged a specified amount when the ad is clicked.

Wikipedia postulates that content advertising is where an advertiser connects two different sources. Link advertising is where an advertiser connects to online shoppers from another site. Many times, businesses use online press releases, as well as a blog or content site.

There are many advertising and marketing experts out there that can help you achieve your advertising objective. These experts have the quality resources and skills to guide you properly and even create the right marketing plan for your business or offers.

Most professionals and experts offer free marketing evaluations, and make recommendations for improvement. The expert can let you know the weaknesses or what you need to change in your existing marketing or advertising strategies and suggest how these can be changed or improved by using his or her expert services. If you agree with the plan, or pricing, you can hire the marketing expert. Keep in mind, it is not a good idea to pick a professional based on a good looking or well-designed website. Most advertising experts have a good knowledge of advertising strategies and tactics that get results, and it is likely you would find them very helpful.

Claudio Loureiro Heads is a founding partner of Propaganda Heads, one of the largest advertising agencies in Brazil. The company was started over 25 years ago, in Curitiba. Today, Propaganda Heads has four locations in Brazil, and Claudio Loureiro Heads continues to look for ways to bring innovations to the country. As a an entrepreneur and advertising expert, Claudio Loureiro Heads keeps up to date on the latest technologies and new opportunities to grow and expand the company.