Bumble which was founded by Whitney Wolfe is moving from a dating app to a professional social network. Whitney Wolfe was born in Salt Lake City in the United States in 1989. She went to Southern Methodist University and recently got married to her husband Michael Herd. Her relationship with Michael Herd who is an entrepreneur began with her taking the lead in the relationship. The two met in December 2013 during a vacation in Aspen.
Whitney Wolfe says that she wants to make the social media site to be more positive and for it to become an equal social network. Bumble was founded in 2014 and by 2016, it had attracted more than eighteen million users. The application allows women to make the first move in matchmaking. According to Whitney Wolfe, something amazing started happening as women felt safe and began to have positive interactions. It provided a space where women could make the first move without being solicited.
According to her, there is a problem across the board regardless of which industry one is in and Bumble is planning to change this by making it mainstream. Whitney Wolfe has big ambitions for Bumble and believes that the digital platform has three main verticals, professional space, friendship, and love.
Bumble is well known for its feminist approach in matchmaking. The company has since expanded its reach since the launch of Bumble BFF in March 2016. It is one of the fastest growing mobile apps in the world and it has grown with an estimate of ten million users within the short period of two years. This is really impressive. The main goal of Bumble was to bring to an end the abuse and bullying of women online due to the existing gender norms relating to social interaction between opposite sexes.
The success story of Whitney Wolfe is that of an intelligent young woman who took the risk of investing in a completely new and different venture in the online platform and so far, it has brought big returns to her as the investment has been a great success. Whitney Wolfe was motivated to create something different and healthy that would create meaningful connections between people and she did just that. Bumble recently held a celebration for achieving the 100,000,000th first move made by a woman. According to Times, Bubble has a net worth of $500 million. Whitney Wolfe has been named as one of the thirty most important women under thirty in Tech in 2014 and was further named as one of Elle’s Women in Tech in 2016.
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