In the last few years, nature has been rough for communities residing in the north shoes of Lake Tahoe. According to the Reno Gazette Journal, the area has been experiencing serious drought, which has greatly disadvantaged businesses that depend on the neighboring winter resorts. In addition to this challenge, a political storm has been brewing over an incorporation battle pitting two opposed camps. At the center of the dispute is the scenic Olympic Valley. The valley is home to Squaw Valley resort and some of America’s best winter sporting terrains. However, after much months of uncertainty the President and CEO of Squaw Valley Ski Holding, Andy Wirth is relieved because the tide is slowly changing.
First, Mother Nature has brought early season storms and the much desired cold season, which has helped various resorts including Squaw Valley Resort to open for business earlier than anticipated. On the political front, supporters of the incorporation efforts have formally withdrawn their fight to incorporate Olympic Valley in a move investors like Wirth saw as a threat to business and civic climate in the area. Squaw Valley Ski Holdings resort has spent thousands of dollars opposing the incorporation attempt. Wirth argues that the move could have forced a tax increase on people and businesses as well as cause rapid deterioration of basic services such as snow plowing and road maintenance.
The backers of the incorporation move on their part, believe Squaw Valley Ski Holdings decision to oppose the push was mostly self-motivated. Because Squaw Valley Ski Holdings did not want to answer to the town council on land development issues; they instead wanted to go through the Board of Supervisors based in Placer County, in Auburn California. Looking into the future, Squaw Valley Holding has proposed an ambitious plan for the area, the resort plans to improve the real estate sector by constructing more residential homes and commercial units. The other plan is to build a gondola that connects Squaw Valley with the ski areas of Alpine Meadows.
About Andy Wirth
Andrew Wirth is the President and CEO of Squaw Valley Ski Resort, a brand that runs two Olympic Valley resorts, the Squaw Valley and Alpine Meadow Ski resorts. Wirth has over 25-years experience working in mountain resort and hotel industries. Because of his immense contributions at the community level, Wirth has been a recipient of various community and professional awards. The awards include Steamboat Springs Business Leader of the Year and Outstanding Service Award issued by the Reno-Tahoe Airport Authority Board of Trustee. The Sierra Sun reports that Wirth took over as the new board chairman of the Reno-Tahoe Airport Authority Board on July 9, 2015. He brings international resort management skills and resort city flight development experience to the board.