Most businesses in New Jersey utilize email to keep in touch with their customers, but a big number of them are beginning to depend on texting. According to Michele Siekerka, who is the New Jersey Business and Industry Association’s president, companies and businesses are coming up with new strategies for connecting with their customers. She claimed that email might be fast and reliable, but testing is convenient and faster.
Texting has gained an instant popularity indicating that businesses are ready to embrace innovations. Use of text as a means of communicating with clients is a reflection of creativity of various stakeholders in the business world. Texting allows the clients to react to the message from their company with immediate effect. Siekerka is convinced that new and more efficient communication tools will be deployed in the New Jersey market in the near future. Published on Business Insider
Modified communication style
According to Siekerka, businesses are sending out texts composed in such way that they appear as if they are helping clients with something. Most of them look as if they are responding to customer’s request or questions. The current communication styles are compelling customers to think and reply to the messages. Shoppers are receiving messages from pharmaceutical companies informing them that they can pick up their prescription. Most clients are finding this communication style to be convenient. However, companies are faced with a challenge of composing legitimate messages. Siekerka is expecting the use of messaging to expand. She advises businesses to test the efficiency of texting as a communication tool before using it to communicate with clients.