Instagram is full of Doe Deere pictures; her brilliantly painted face defining her trademark, Lime Crime. Doe Deere is from Russia but grew up in New York City and is the founder and CEO of Lime Crime Cosmetics. Doe is more than just a makeup brush pretty face. As an artist and a female entrepreneur, she was acknowledged by the Self-Made Magazine as one of the most Inspiring Female Entrepreneurs.
Doe’s aim is to show that cosmetics not only cover up imperfections but also provide self-expression and freedom forms. According to her, beauty is not about the best natural looks, but rather what an individual believes to be appropriate. With this in mind, she started her brand of cruelty-free, magical and colorful cosmetics.
Extremely pigmented and bold, Lime Crime is the most vibrant, user-friendly and globally recognized cosmetics brand. Her brand’s name comes from her unusually big taste for bright nail polishes, eye shadows, and lipsticks. Doe Deere was the most creative kid from the start, very artistic and loved to play with pencils, paints, and color.
She would put much color on herself, accessories and clothes. Her makeup brand idea originally came from her stitching experience that made her feel that there was much to be discovered regarding makeup. She first registered lime crime on eBay and personally modeled for her brand products.
As a flourishing female entrepreneur, she also supports other businesses women entrepreneurship and is a mentor to other aspiring women entrepreneurs. Doe considers general optimism as the best way to approach business and customers’ situations. With the most efficient Customer Service, she has been able to satisfy and keep her customers.
Doe Deere is excited by her business shift from brick-and-mortar to the e-commerce business. She is particularly elated by the benefits that come from online shopping. Her customers have the chance to sample her assortment of innovative market products. Her idea was to create the most realistic online cosmetics brand where customers have the opportunity to experience the makeup brand by them applied on original models.
Her main aim is to continually innovate online marketing and provide the most interactive shopping experience for Lime Crime customers around the globe. She is particularly happy about the social media response that has firmly connected her to customers. However, since the internet is the most secret place, misinformation about her brand sometimes gets her into a lot of trouble. She is, however, optimistic and ready to improve after the entire entrepreneurial journey has its downfall sides.